By Chad D. Lerch | Owner, Digi Marketing Pros
So I’m at lunch with two friends, both of whom are exceptionally bright and accomplished print marketers, when the topic of internet remarketing comes up.
“That’s just creepy,” one friend said. “I don’t like that at all.”
“I was on their website one day and about a week later, an ad for Verizon just pops up while I’m surfing the web. It was a great offer I couldn’t pass up.”
Without realizing it, he had fallen for a remarketing campaign.￼
My friend’s story sums up internet remarketing—customers visit websites that have cookies enabled, allowing marketers to follow their crumb trails around the ’net.
At strategic times and on sites that are in the Google network, targeted ads feature products consumers had viewed during previous visits. Effective ads encourage them to come back, and offer an attractive incentive to make a purchase.
You can also retarget people who visited your homepage with ads that keep your brand fresh in their minds, the options are pretty amazing. You can run text ads, display ads, and even video ads on YouTube.
This doesn’t just work for e-commerce websites. It’s effective for websites of all types—consultants, doctors, fabrication shops, you name it.
So I ask you: Is remarketing, also known as retargeting, creepy? Have you made a purchase after seeing a convincing remarketing campaign?
Leave a comment in this blog post and tell us what you think about remarketing. We’d love to hear from you.