Nicolas Cage, Best Buy, and Monster Headaches

By Chad D. Lerch | Owner, Digi Marketing Pros

First impressions are so important – especially for business websites.

I chuckle when I think about a scene in the 1995 flick Leaving Las Vegas — you know, where Nicolas Cage’s character, an over-the-top alcoholic, blissfully fills his shopping cart at a liquor store.

nicolas-cageIt’s a manic adult version of a kid in a candy store. He dances and spins as he helps himself to one of everything higher than 80 proof.

I’d like to go on a binge like that at an electronics store. I have a thing for cameras. Expensive ones. Canon and Nikon cameras are my Johnny Walker Blue and Grey Goose.

But I recently had a sobering electronics excursion. Correction: Three sobering experiences at three separate Best Buy stores, all in the span of a month.

I was anxious to get my hands on the new Canon 70D, a prosumer DSLR, as online reviews raved about the stunning 1080p video capture with manual focus. I picked up the display unit and discovered it didn’t work.

Discouraged but not yet annoyed, I skipped across the aisle to look at the Canon Vixia G20, a $1,200 video camera that’s been on my wish list for more than a year.

It didn’t work.

I had the same experience at a second Best Buy a few days later.

Surely things would be better at a bigger Best Buy store in South Bend, Indiana. No such luck. Plus, I almost passed out when I saw a $3,300 Canon 5D body with no lens and finger smudges on the internal mirror.

Oh, the horror.

So, you’re probably thinking: Chad, this is an internet marketing blog. What does this have to do with internet marketing?

As marketing experts, we have to pay attention to the big things on our clients’ websites — without overlooking the little things, too.

We recommend that everyone with a business website does a detailed sweep for problems every week. Do all the links work? Do they click through to the correct pages? How’s your spelling and grammar? Are your calls-to-action compelling? Does your website live up to the expectations set forth in your advertising?

If your users have a bad experience on your website, you might end up needing a drink.

Hey, that reminds me. Have you ever seen Leaving Las Vegas? There’s this great scene where Nicolas Cage’s character…

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