By Chad D. Lerch | Digi Marketing Pros
Seems crazy, but we’re about to bid a fond adieux to 2015.
It was an awesome year for viral marketing: some campaigns promoted noble causes, while others, like the spoof eHarmony woman who loves cats, were more inward focused.
Successful marketing campaigns strike a nerve: they make us laugh, make us cry, make us think deeper about important topics, and in many cases, motivate us to open our wallets.
No. 5 Dollar Shave Club
The first few videos put out by Dollar Shave Club, in my opinion, missed the mark. They featured men trying to buy razors, only to get “beat up” but outrageous retail prices.
By mid-year, the company pivoted its message, and published a fantastic video that featured a man and wife in the bathroom. The man is afraid to shave because the old, disgusting razor morphs into a creepy alien-like bug that crawls up the wall.
It’s the conversation between the husband and wife, and a whack from a rolled up newspaper, that makes this video so brilliant. I’ve felt that way about my razor. Thanks to this video, I’m now a member of the Dollar Shave Club.
No. 4 Squatty Potty
So, I have talked about Facebook advertising during workshops for the Grand Haven Chamber of Commerce members. The beauty of Facebook advertising is the ability to micro-target people based on likes, age, location, topics they’ve discussed on the social network, and more.
In this case, Squatty Potty targeted me because I’m a fan of the show Shark Tank. I saw the episode that featured Squatty Potty and quickly forgot about the brand – that is until they targeted me six months later with this ad.
I won’t describe it; see for yourself why it’s so… umm… unforgettable.
No. 3: Android Friends Furever
It’s no secret that I’m an Apple fanatic. My most prized worldly possessions are my iPhone and my iMac. Google’s Android OS is Apple’s No. 1 threat. Android fans prefer that platform, in part, because it’s more open and adaptable. Android users often personalize their phones and tablets in ways Apple users cannot.
Enter the “Android: Friends Furever” video.
At the end of a 1-minute video showing an orangutan with his arm around a dog, a chick cuddling with a cat, a puppy playing with a lion cub, and a goat playing with an elephant, a simple message appears on screen:
“Be together. Not the same.” Touche, Android. Touche.
No. 2: Kleenex Unlikely Best Friends
A handicapped man adopts a dog who was hit by a car and left for dead on the side of the road. Neither can get around without a wheelchair. “We have to adopt him, no one else is going to love him the way we can. I knew his struggles, as well as mine, and I knew we could overcome those obstacles together.”
The man, and his best friend, both use wheel chairs. Kleenex please!
No. 1: Hearing Your Own Voice for the First Time
A company called LSTN makes high-end headphones for a cause. Proceeds help equip people around the world with hearing aids. The video features a 29-year-old woman who hears her own voice for the first time.
Prepare to be uplifted. I’ll bet you’re going to want a pair of those headphones after watching this video. It’s been viewed 28 million times.