At the May 6, 2016, social media workshop hosted by the Grand Haven chamber of commerce, we led a conversation about great storytelling in promotional videos. A group of 18 business owners covered things like the narrative arch in storytelling, calls to action, features vs. benefits, as well as tips on how to shoot professional looking videos with equipment they already have — like iPhones and consumer DSLRs.
Our goal with the workshop was to empower business owners to promote their products or services with videos for their social media and websites. The good news for everyone is that you don’t need to spend tons of money on professional grade video equipment to make your videos look fantastic.
If you couldn’t make the event — no problem! — here are the slides.
Here’s the video we made together: