There are plenty of great options for Content Management Systems on the market; over the years, I’ve used expensive technology like Sitefinity and Drupal, as well as fully customized sites that were built in a techy’s basement (hi Tom!).
My favorite, by far, is WordPress, the open-source CMS that gives bloggers and brands the ability to create customizable, adaptable, scalable websites without needing to be a member of the Geeks R’ Us club.
And the price is right – you can have a great looking WordPress website that does all the things you want it to do without taking out a loan or selling a kidney. Something like Sitefinity, on the other hand, can cost upwards of six figures to develop and maintain.
So, here are the 5 reasons you should consider WordPress for your new website.
For the first time ever, people are searching the web more from their smartphones and tablets than on computers. If your website looks horrible on mobile, or is hard to navigate, you could turn off a potential customer or client. An even bigger issue is turning off the search engines that give preferential treatment to mobile-friendly sites.
Most WordPress themes are mobile responsive, which means they adapt to the aspect ratio of a visitor’s device. Whether a visitor is on an iPhone, an Android tablet, or a laptop, the user experience will remain consistent in its form and function.
I’m building a new website for a client whose old website was build by another vendor just two years ago. The CMS was so locked down, that I couldn’t even add pages or adjust the navigation without spending days in HTML files. WordPress themes, and its plugins, are constantly upgrading to current technologies, so in a sense, your website will grow with you.
Not sure how much custom stuff you want to throw into your new website? Start small and simple, as your business grows, your website can too. The CMS is easy to use; after a short tutorial, most of my clients don’t need to pay me to update content. They do it themselves.
SEO & Analytics Friendly
Unlike sites built on flimsy drag-and-drop platforms like Weebly, Wix, or Squarespace, search engines like WordPress sites (if they’re built properly). The so-called DIY sites mentioned above have horrible SEO and Analytics integrations. They’re dirt cheap for a reason.
There is an active WordPress community that is eager to offer free advice if you don’t know how to do something on your own. Search for help on WordPress in general, or theme specific, and someone – somewhere – has the answer.